Let me make one thing very clear. Just because I shoot fashion on the 'runway' does not make me a fashion photographer. Don't get me wrong, I take this job very seriously, and been official photographer for L'Oreal Fashion Festival and Mercedes-Benz Fashion weeks in Sydney, New York and Miami, but it's not 'fashion photography'.
A fashion runway is very much like a big advertisement or performance. There's music, excitement and visually appealing show that gets everyone on the edge of their seats. Traditional runway is shot from a riser at the end of the catwalk, and most of the time, the pictures all look the same, so I won't bore you with that here. Instead I've collated a series of alternate views of a runway.